Indian Institute of Public Administration

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Consumer behavior: concepts and applications by David L. Loudon and Albert J. Della Bitta

by Loudon, David L | Bitta, Albert J. Della.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York McGraw Hill 1993Barcode no: 80160.Availability: Items available for loan: [Call number: T15 L926/93] (1).

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Advertising, society and consumer culture by Roxanne Hovland and Joyce M. Wolburg

by Hovland, Roxanne | Wolburg, Joyce M.

Material type: book Book Publisher: New Delhi Reference Press 2011Barcode no: 84308.Availability: Items available for loan: [Call number: T34x73 H829a] (1).

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