Indian Institute of Public Administration

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Consumer behavior: concepts and applications by David L. Loudon and Albert J. Della Bitta

By: Loudon, David L.
Contributor(s): Bitta, Albert J. Della.
Material type: materialTypeLabelBookPublisher: New York McGraw Hill 1993Edition: 4th ed.Description: 788p.ISBN: 0071125116.Subject(s): Consumer behavior - United States | Consumer behaviorDDC classification: T15 L926/93
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T15 L926/93 (Browse shelf) Available 80160

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