Indian Institute of Public Administration catalog

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Loudon, David L.

Consumer behavior: concepts and applications by David L. Loudon and Albert J. Della Bitta - 4th ed. - New York McGraw Hill 1993. - 788p.

ISBN: 0071125116

Subjects--Topical Terms:
Consumer behavior - United States
Consumer behavior

Dewey Class. No.: T15 L926/93

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