| 000 -LEADER |
|---|
| fixed length control field |
00519cam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b1993. xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071125116 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T15 L926/93 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Loudon, David L. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer behavior: concepts and applications |
| Statement of responsibility, etc. |
by David L. Loudon and Albert J. Della Bitta |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
McGraw Hill |
| Date of publication, distribution, etc. |
1993. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
788p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior - United States |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bitta, Albert J. Della |
