Hanan, Mack
The market orientation of R & D: a recommendation for minimizing new product risk by Mack Hanan - New York American Management Association 1965 - 22p.
Management bulletin, 72, $3.00
Marketing - Research
T34084 Am35
The market orientation of R & D: a recommendation for minimizing new product risk by Mack Hanan - New York American Management Association 1965 - 22p.
Management bulletin, 72, $3.00
Marketing - Research
T34084 Am35