Indian Institute of Public Administration

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The market orientation of R & D: a recommendation for minimizing new product risk by Mack Hanan

By: Hanan, Mack.
Contributor(s): American Management Association.
Material type: materialTypeLabelBookPublisher: New York American Management Association 1965Description: 22p.Subject(s): Marketing - ResearchDDC classification: T34084 Am35
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T34084 Am35 (Browse shelf) Available 39253

Management bulletin, 72, $3.00

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