| 000 -LEADER |
|---|
| fixed length control field |
00495cam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b1965 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T34084 Am35 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hanan, Mack |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The market orientation of R & D: a recommendation for minimizing new product risk |
| Statement of responsibility, etc. |
by Mack Hanan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
American Management Association |
| Date of publication, distribution, etc. |
1965 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
22p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Management bulletin, 72, $3.00 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing - Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
American Management Association |
