Stone, Merlin
Consumer insight: how to use data and market research to get closer to your customer by Merlin Stone, Alison Bond and Bryan Foss - London Kogan Page 2004 - 288p. - Market research in practice .
0749444479
Database marketing
Marketing research
Consumer relations - Management
T15 St71
Consumer insight: how to use data and market research to get closer to your customer by Merlin Stone, Alison Bond and Bryan Foss - London Kogan Page 2004 - 288p. - Market research in practice .
0749444479
Database marketing
Marketing research
Consumer relations - Management
T15 St71