Indian Institute of Public Administration

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Consumer insight: how to use data and market research to get closer to your customer by Merlin Stone, Alison Bond and Bryan Foss

By: Stone, Merlin.
Contributor(s): Foss, Bryan | Bond, Alison.
Material type: materialTypeLabelBookSeries: Market research in practice. Publisher: London Kogan Page 2004Description: 288p.ISBN: 0749444479.Subject(s): Database marketing | Marketing research | Consumer relations - ManagementDDC classification: T15 St71
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T15 St71 (Browse shelf) Available 80239

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