| 000 -LEADER |
|---|
| fixed length control field |
00619cam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2004 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749444479 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T15 St71 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stone, Merlin |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Consumer insight: how to use data and market research to get closer to your customer |
| Statement of responsibility, etc. |
by Merlin Stone, Alison Bond and Bryan Foss |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Kogan Page |
| Date of publication, distribution, etc. |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
288p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Market research in practice |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Database marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer relations - Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Foss, Bryan |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bond, Alison |
