Khanka, S.S.
Small industry products: need for rural marketing - 1999 - p.23-27 - Nov
Market research is needed before the project is started and so also on a periodical basis for an ongoing project. It helps in planning the future requirements of the enterprise. The Government should also set up marketing organisations in different parts of the country to help market small industry products criss-crossing the country. Branding also sells the product. Branding has to be done very carefully keeping in mind the rural psyche, tastes and preferences. - Reproduced
India - Industries, Small scale
Small scale industry
Rural development - India
Marketing - India
Marketing
Small industry products: need for rural marketing - 1999 - p.23-27 - Nov
Market research is needed before the project is started and so also on a periodical basis for an ongoing project. It helps in planning the future requirements of the enterprise. The Government should also set up marketing organisations in different parts of the country to help market small industry products criss-crossing the country. Branding also sells the product. Branding has to be done very carefully keeping in mind the rural psyche, tastes and preferences. - Reproduced
India - Industries, Small scale
Small scale industry
Rural development - India
Marketing - India
Marketing