Small industry products: need for rural marketing
By: Khanka, S.S.
Material type:
ArticlePublisher: 1999Description: p.23-27.Subject(s): India - Industries, Small scale | Small scale industry | Rural development - India | Marketing - India | Marketing
In:
KurukshetraSummary: Market research is needed before the project is started and so also on a periodical basis for an ongoing project. It helps in planning the future requirements of the enterprise. The Government should also set up marketing organisations in different parts of the country to help market small industry products criss-crossing the country. Branding also sells the product. Branding has to be done very carefully keeping in mind the rural psyche, tastes and preferences. - Reproduced
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Articles
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Indian Institute of Public Administration | Volume no: 48, Issue no: 2 | Available | AR43448 |
Market research is needed before the project is started and so also on a periodical basis for an ongoing project. It helps in planning the future requirements of the enterprise. The Government should also set up marketing organisations in different parts of the country to help market small industry products criss-crossing the country. Branding also sells the product. Branding has to be done very carefully keeping in mind the rural psyche, tastes and preferences. - Reproduced
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