| 000 -LEADER |
|---|
| fixed length control field |
01000pab a2200205 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b1999 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Khanka, S.S. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Small industry products: need for rural marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p.23-27 |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
Nov |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Market research is needed before the project is started and so also on a periodical basis for an ongoing project. It helps in planning the future requirements of the enterprise. The Government should also set up marketing organisations in different parts of the country to help market small industry products criss-crossing the country. Branding also sells the product. Branding has to be done very carefully keeping in mind the rural psyche, tastes and preferences. - Reproduced |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
India - Industries, Small scale |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small scale industry |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Rural development - India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing - India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Kurukshetra |
| 909 ## - |
|---|
| -- |
43063 |
