Indian Institute of Public Administration catalog

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Batra, Rajeev

Advertising management by Rajeev Batra, John G. Myers and David A. Aaker - 5th ed. - New Delhi Prentice-Hall of India 1998 - 754p.

ISBN: 8120312198

Subjects--Topical Terms:
Advertising --Management.

Dewey Class. No.: T3471 B321

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