| 000 -LEADER |
|---|
| fixed length control field |
00489cam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b1998 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8120312198 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
T3471 B321 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Batra, Rajeev |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising management |
| Statement of responsibility, etc. |
by Rajeev Batra, John G. Myers and David A. Aaker |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Prentice-Hall of India |
| Date of publication, distribution, etc. |
1998 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
754p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising --Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aaker, David A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Myers,John G. |
