Indian Institute of Public Administration

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Advertising management by Rajeev Batra, John G. Myers and David A. Aaker

By: Batra, Rajeev.
Contributor(s): Aaker, David A | Myers,John G.
Material type: materialTypeLabelBookPublisher: New Delhi Prentice-Hall of India 1998Edition: 5th ed.Description: 754p.ISBN: 8120312198.Subject(s): Advertising --ManagementDDC classification: T3471 B321
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Item type Current location Call number Status Date due Barcode
GR GR Indian Institute of Public Administration
T3471 B321 (Browse shelf) Available GR17901

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