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Lal, Pradeep Michael

Evaluating the role of media in consumer education and awareness: a case study of "Jago Grahak Jago" media initiative by Pradeep Michael Lal - New Delhi Indian Institute of Public Administration 2011 - 123p.

An APPPA M.Phil dissertation, 2010-11 (Guide: Prof. Suresh Misra)

Subjects--Topical Terms:
Consumer -Behaviour- India
Consumer -Education -India

Dewey Class. No.: APPPA 2010-11/LAL

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