| 000 -LEADER |
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| fixed length control field |
00603cam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180718b2011 xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
APPPA 2010-11/LAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lal, Pradeep Michael |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Evaluating the role of media in consumer education and awareness: a case study of "Jago Grahak Jago" media initiative |
| Statement of responsibility, etc. |
by Pradeep Michael Lal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Indian Institute of Public Administration |
| Date of publication, distribution, etc. |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
123p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
An APPPA M.Phil dissertation, 2010-11 (Guide: Prof. Suresh Misra) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer -Behaviour- India |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer -Education -India |
