Indian Institute of Public Administration

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Evaluating the role of media in consumer education and awareness: a case study of "Jago Grahak Jago" media initiative by Pradeep Michael Lal

By: Lal, Pradeep Michael.
Material type: materialTypeLabelBookPublisher: New Delhi Indian Institute of Public Administration 2011Description: 123p.Subject(s): Consumer -Behaviour- India | Consumer -Education -IndiaDDC classification: APPPA 2010-11/LAL
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Item type Current location Call number Status Date due Barcode
GR GR Indian Institute of Public Administration
APPPA 2010-11/LAL (Browse shelf) Available GR18636

An APPPA M.Phil dissertation, 2010-11 (Guide: Prof. Suresh Misra)

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