Gupta, Peeyush et al
Pursuing digital marketing and sales transformation in an emerging market: Lessons from India’s tata steel - Vikalpa: The Journal for Decision Makers - 46(4), Oct-Dec, 2021: p.197-208
Digital marketing, Digital transformation, Tata steel, Agile principles.
Pursuing digital marketing and sales transformation in an emerging market: Lessons from India’s tata steel - Vikalpa: The Journal for Decision Makers - 46(4), Oct-Dec, 2021: p.197-208
Digital marketing, Digital transformation, Tata steel, Agile principles.