Indian Institute of Public Administration

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Pursuing digital marketing and sales transformation in an emerging market: Lessons from India’s tata steel

By: Gupta, Peeyush et al.
Material type: materialTypeLabelBookPublisher: Vikalpa: The Journal for Decision Makers Description: 46(4), Oct-Dec, 2021: p.197-208.Subject(s): Digital marketing, Digital transformation, Tata steel, Agile principles In: Vikalpa: The Journal for Decision Makers
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Articles Articles Indian Institute of Public Administration
46(4), Oct-Dec, 2021: p.197-208 Available AR126595

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