| 000 -LEADER |
|---|
| fixed length control field |
00593nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220509b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gupta, Peeyush et al |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Pursuing digital marketing and sales transformation in an emerging market: Lessons from India’s tata steel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Vikalpa: The Journal for Decision Makers |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
46(4), Oct-Dec, 2021: p.197-208 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Digital marketing, Digital transformation, Tata steel, Agile principles. |
| 9 (RLIN) |
30994 |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Vikalpa: The Journal for Decision Makers |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| Subject DIP |
DIGITAL MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Articles |
