Chandra, Pramod
The future of purpose driven branding - Vikalpa: The Journal for Decision Makers - 51(1), Jan-Mar, 2026: p.98-99
• David Asker and Varsha Jain, 2023, 270 pp. Rs.690, Wiley India pvt ltd, ISBN. 9789357460897. –Reproduced
https://journals.sagepub.com/doi/full/10.1177/02560909251389733?_gl=1*rhjzky*_up*MQ..*_ga*ODE5Nzc1OTk3LjE
3Nzc1NDI2Mjk.*_ga_60R758KFDG*czE3Nzc1NDI2Mjkkb
zEkZzAkdDE3Nzc1NDI2MjkkajYwJGwwJGg4NzQ4Mzg4MTU.
The future of purpose driven branding - Vikalpa: The Journal for Decision Makers - 51(1), Jan-Mar, 2026: p.98-99
• David Asker and Varsha Jain, 2023, 270 pp. Rs.690, Wiley India pvt ltd, ISBN. 9789357460897. –Reproduced
https://journals.sagepub.com/doi/full/10.1177/02560909251389733?_gl=1*rhjzky*_up*MQ..*_ga*ODE5Nzc1OTk3LjE
3Nzc1NDI2Mjk.*_ga_60R758KFDG*czE3Nzc1NDI2Mjkkb
zEkZzAkdDE3Nzc1NDI2MjkkajYwJGwwJGg4NzQ4Mzg4MTU.