Indian Institute of Public Administration

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The future of purpose driven branding

By: Chandra, Pramod.
Material type: materialTypeLabelBookPublisher: Vikalpa: The Journal for Decision Makers Description: 51(1), Jan-Mar, 2026: p.98-99. In: Vikalpa: The Journal for Decision MakersSummary: • David Asker and Varsha Jain, 2023, 270 pp. Rs.690, Wiley India pvt ltd, ISBN. 9789357460897. –Reproduced https://journals.sagepub.com/doi/full/10.1177/02560909251389733?_gl=1*rhjzky*_up*MQ..*_ga*ODE5Nzc1OTk3LjE 3Nzc1NDI2Mjk.*_ga_60R758KFDG*czE3Nzc1NDI2Mjkkb zEkZzAkdDE3Nzc1NDI2MjkkajYwJGwwJGg4NzQ4Mzg4MTU.
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Articles Articles Indian Institute of Public Administration
51(1), Jan-Mar, 2026: p.98-99 Available AR138758

• David Asker and Varsha Jain, 2023, 270 pp. Rs.690, Wiley India pvt ltd, ISBN. 9789357460897. –Reproduced


https://journals.sagepub.com/doi/full/10.1177/02560909251389733?_gl=1*rhjzky*_up*MQ..*_ga*ODE5Nzc1OTk3LjE
3Nzc1NDI2Mjk.*_ga_60R758KFDG*czE3Nzc1NDI2Mjkkb
zEkZzAkdDE3Nzc1NDI2MjkkajYwJGwwJGg4NzQ4Mzg4MTU.

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