The future of purpose driven branding (Record no. 533247)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00751nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260430b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chandra, Pramod |
| 245 ## - TITLE STATEMENT | |
| Title | The future of purpose driven branding |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Vikalpa: The Journal for Decision Makers |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 51(1), Jan-Mar, 2026: p.98-99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | • David Asker and Varsha Jain, 2023, 270 pp. Rs.690, Wiley India pvt ltd, ISBN. 9789357460897. –Reproduced https://journals.sagepub.com/doi/full/10.1177/02560909251389733?_gl=1*rhjzky*_up*MQ..*_ga*ODE5Nzc1OTk3LjE 3Nzc1NDI2Mjk.*_ga_60R758KFDG*czE3Nzc1NDI2Mjkkb zEkZzAkdDE3Nzc1NDI2MjkkajYwJGwwJGg4NzQ4Mzg4MTU. |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Vikalpa: The Journal for Decision Makers |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| Subject DIP | BOOK REVIEW |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2026-04-30 | 51(1), Jan-Mar, 2026: p.98-99 | AR138758 | 2026-04-30 | Articles |