Indian Institute of Public Administration

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Consumer behaviour: dynamics of building brand equity (Record no. 493251)

000 -LEADER
fixed length control field 00416cam a22001457a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180718b2005 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8177080946
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number T15 G959
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta, Soma Sen
245 ## - TITLE STATEMENT
Title Consumer behaviour: dynamics of building brand equity
Statement of responsibility, etc. by Soma Sen Gupta
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. New Century
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 297p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer protection
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behaviour
Holdings
Withdrawn status Lost status Damaged status Not for loan Permanent Location Current Location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Indian Institute of Public Administration Indian Institute of Public Administration 2018-08-04 T15 G959 GR19399 2018-08-04 2018-08-04 GR

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