Consumer behaviour: dynamics of building brand equity by Soma Sen Gupta
By: Gupta, Soma Sen.
Material type:
BookPublisher: Delhi New Century 2005Description: 297p.ISBN: 8177080946.Subject(s): Consumer protection | Consumer behaviourDDC classification: T15 G959
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
GR
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Indian Institute of Public Administration | T15 G959 (Browse shelf) | Available | GR19399 |


GR
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