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Effective test marketing (an evaluation of risk reduction procedures for the introduction of new products): based upon a series of BIM seminars conducted by the authors by Roy Hayhurst and Gordon Wills

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BookSeries: Management Information Services. Information Note No.3. Publisher: New Delhi All India Management Association n.dDescription: 416p.Subject(s): MarketingDDC classification: T34 Al51

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Item type	Current location	Call number	Status	Date due	Barcode
Book	Indian Institute of Public Administration	T34 Al51 (Browse shelf)	Available		47872

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Previous	T33x73 N213 Company participation in the political process	T33x73 W634 Businessmen and reform: a study of the progressive movement	T34 Al27 Industrial marketing	T34 Al51 Effective test marketing (an evaluation of risk reduction procedures for the introduction of new products): based upon a series of BIM seminars conducted by the authors	T34 Am35 Managing marketing profitability	T34 B227 Techniques for marketing new products	T34 B476 Managing innovation within networks	Next

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