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501. Marketing in a competitive economy by Leslien W. Rodger

by Rodger, Leslien W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Hutchinson 253pBarcode no: 38369.Availability: Items available for loan: [Call number: T34 R615] (1).

502. Industrial marketing management and controls by L.A. Williams

by Williams, L.A.

Material type: book Book Publisher: London Longmans 1967Barcode no: 42567.Availability: Items available for loan: [Call number: T34 W436] (1).

503. Quantitative methods in marketing by Ronald E. Frank and Paul E. Green

by Frank, Ronald E | Green, Paul E.

Material type: book Book; Format: print ; Nature of contents: biography Publisher: Englewood Cliffs, New Jersey Prentice- Hall, Inc. Barcode no: 45928.Availability: Items available for loan: [Call number: T34084 F851] (1).

504. Marketing and distribution research by Lyndon O. Brown

by Brown, Lyndon O.

Material type: book Book Publisher: New York The Ronald Press 1955Barcode no: 2645.Availability: Items available for loan: [Call number: T34084 B814] (1).

505. Motivation research and marketing management by Joseph W. Newman

by Newman, Joseph W.

Material type: book Book Publisher: Boston Harvard University 1957Barcode no: 15333.Availability: Items available for loan: [Call number: T34084 N415] (1).

506. Grouping: a strategy for international marketing by Eugene D. Jaffe

by Jaffe, Eugene D.

Material type: book Book Publisher: New York A Division of American Management Association 1974Availability: No items available

507. Case studies in international marketing by Arnold K. Weinstein and Kenneth H.F. Fargher

by Weinstein, Arnold K | Fargher, Kenneth H.F.

Material type: book Book Publisher: London Edward Arnold 1970Barcode no: 45092.Availability: Items available for loan: [Call number: T39 W433] (1).

508. Nagar upant ka vipnan bhugol by Durga Prashad Yadav edited by Heeralal Yadav

by Yadav, Durga Prashad | Yadav, Heeralal.

Material type: book Book Publisher: New Delhi radha Publications 2001Barcode no: 76947.Availability: Items available for loan: (1).

509. The economics of tourism by Mike J. Stabler, Andreas Papatheodorou and M. Thea Sincla

by Stabler, Mike J | Sincla, M. Thea | Papatheodorou, Andreas.

Material type: book Book Publisher: Oxon Routledge 2010Barcode no: 83832.Availability: Items available for loan: [Call number: OA6x42 St11] (1).

510. The challenge of a new environment: marketting and personnel problems abroad

by International Management Association.

Material type: book Book Publisher: New York International Management Association 1956Barcode no: 16614.Availability: Items available for loan: [Call number: T34 In8] (1).

511. Advertising, marketing and brand building: understanding consumer behaviour by Steven S. Posavac

by Posavac, Steven S.

Material type: book Book Publisher: New Delhi Reference Press 2012Barcode no: 84618.Availability: Items available for loan: [Call number: T15 P839] (1).

512. Consumer Behaviour in service marketing by Veena Tiwari Nandi

by Nandi, Veena Tiwari.

Material type: book Book Publisher: New Delhi Enkay 2012Barcode no: 85155.Availability: Items available for loan: [Call number: T15 N153] (1).

513. Profitable customer engagement : concepts, metrics, and strategies by V. Kumar

by Kumar, V.

Material type: book Book Publisher: New Delhi Sage 2013Barcode no: 85741.Availability: Items available for loan: [Call number: I5 K96p] (1).

514. Consumer culture : history, theory and politics by Roberta Sassatelli

by Sassatelli, Roberta.

Material type: book Book Publisher: New Delhi Sage 2007Barcode no: 85960.Availability: Items available for loan: [Call number: T15 Sa79c] (1).

515. Contemporary issues in service marketing : challenges for 21st century by Saroj Kumar Dash , Shakti Prakash and Gyan Prakash

by Dash, Saroj Kumar, Shakti Prakash and Gyan Prakash.

Material type: book Book Publisher: New Delhi Global Research Pub. 2012Barcode no: 86420.Availability: Items available for loan: [Call number: T2x54 D26c] (1).

516. Customer relationship management : concepts and technologies by Francis Buttle

by Buttle, Francis.

Edition: 2ndMaterial type: book Book Publisher: London Routledge 2015Barcode no: 86449.Availability: Items available for loan: [Call number: I5 B983] (1).

517. Marketing research a practical approach by Bonita Kolb

by Kolb, Bonita.

Material type: book Book Publisher: London Sage 2008Barcode no: 86559.Availability: Items available for loan: [Call number: T34084 K83] (1).

518. Sustainable luxury : managing social and environmental performance in iconic brands edited by Miguel Angel Gardetti and Ana Laura Torres

by Gardetti, Miguel Angel and Torres , Ana Laura.

Material type: book Book Publisher: UK Greeleaf 2015Barcode no: 86716.Availability: Items available for loan: [Call number: O91 G166s] (1).

519. Rural marketing , media planning and consumer protection by Meenu agarwal

by Agarwal, Meenu.

Material type: book Book Publisher: New Delhi New Century 2016Barcode no: 86755.Availability: Items available for loan: [Call number: T344x54 Ag15r] (1).

520. Informal markets, livelihood and politics : street vendors in urban India by Debdulal Saha

by Saha, Debdulal.

Material type: book Book Publisher: London Routledge 2017Barcode no: 86774.Availability: Items available for loan: [Call number: T3477x54 Sa19] (1).

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