Do attitude and subjective norm mediate the relationship between social media e-wom and green purchase intention? An empirical investigation using PLS-SEM
By: Parveen, Afsa and Chaudhary, Rashmi
.
Material type: 
BookPublisher: Vikalpa: The Journal for Decision Makers Description: 50(1), Jan-Mar, 2025: p.37-50.Subject(s): Information adoption model, Partial least square-structural equation modeling, Social media-e-Wom, theory of reasoned action
In:
Vikalpa: The Journal for Decision MakersSummary: The existing research examines the impact of social media electronic word-of-mouth(e-WOM) adoption on green purchase intention and investigates the mediation effect of attitude and subjective norm between e-WOM adoption and green purchase intention. The theory of reasoned action and the information adoption model has been combined to study this. Data was collected from 228 respondents and analysed through partial least squares structural equation modelling (PLS-SEM). Results revealed partial mediation of green purchase attitude and subjective norm exists in the relationship between e-WOM adoption and green purchase intentions. The research focuses on green purchase intention therefore, it benefits the environment and marketers of green cosmetics.- Reproduced
https://journals.sagepub.com/doi/full/10.1177/02560909241297015
| Item type | Current location | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Articles
|
Indian Institute of Public Administration | 50(1), Jan-Mar, 2025: p.37-50 | Available | AR136542 |
The existing research examines the impact of social media electronic word-of-mouth(e-WOM) adoption on green purchase intention and investigates the mediation effect of attitude and subjective norm between e-WOM adoption and green purchase intention. The theory of reasoned action and the information adoption model has been combined to study this. Data was collected from 228 respondents and analysed through partial least squares structural equation modelling (PLS-SEM). Results revealed partial mediation of green purchase attitude and subjective norm exists in the relationship between e-WOM adoption and green purchase intentions. The research focuses on green purchase intention therefore, it benefits the environment and marketers of green cosmetics.- Reproduced
https://journals.sagepub.com/doi/full/10.1177/02560909241297015
There are no comments for this item.