Indian Institute of Public Administration

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Effective test marketing (an evaluation of risk reduction procedures for the introduction of new products): based upon a series of BIM seminars conducted by the authors by Roy Hayhurst and Gordon Wills

By: Hayhurst, Roy.
Contributor(s): All India Management Association | Wills, Gordon.
Material type: materialTypeLabelBookSeries: Management Information Services. Information Note No.3. Publisher: New Delhi All India Management Association n.dDescription: 416p.Subject(s): MarketingDDC classification: T34 Al51
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Item type Current location Call number Status Date due Barcode
Book Book Indian Institute of Public Administration
T34 Al51 (Browse shelf) Available 47872

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