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561.
|
Customer relationship management:concepts & applications By Alok Kumar, Chhabi Sinha, and Rakesh Sharma
by Kumar, Alok. Material type:  Book Publisher: New Delhi Biztantra 2007Barcode no: GR19390.Availability: Items available for loan: [Call number: T15 K96c] (1).
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562.
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Why CRM Doesn't work : how to win by letting customers manage the relationship by Frederick Newell
by Newwell, Frederick. Material type: Book Publisher: New Delhi Kogan page 2008Barcode no: GR19369.Availability: Items available for loan: [Call number: T34 N441w] (1).
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563.
|
Kellogg on marketing By Alice M. Tybout and Bobby J. Calder
by Tybout, Alice M. Edition: 2nd.Material type: Book Publisher: New Delhi Wiley 2010Barcode no: GR19372.Availability: Items available for loan: [Call number: T34 T954] (1).
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564.
|
9 Brand shaastras: nine successful brand strategies to BUILD winning brands By Jagdeep Kapoor
by Kapoor, Jagdeep. Material type: Book Publisher: New Delhi Sage 2004Barcode no: GR19427.Availability: Items available for loan: [Call number: T34 K141b] (1).
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565.
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Marketing channel management : A customer- centric approach By Pingali Venugopal
by Venugopal, Pingali. Material type: Book Publisher: New Delhi Sage 2001Barcode no: GR19454.Availability: Items available for loan: [Call number: T34 V569m] (1).
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566.
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The New Rules Of Marketing & PR By David Meerman Scott
by Scott, David Meerman. Material type: Book Publisher: New Delhi Times Group 2010Barcode no: GR19539.Availability: Items available for loan: [Call number: T15 Sco83n] (1).
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567.
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The Marketing WhiteBook 2007-2008 : The Marketers' Essential Handbook Edited By Jehangir S. Pocha
by Pocha, Jehangir S. Material type: Book Publisher: New Delhi Businessworld 2007Barcode no: GR19534.Availability: Items available for loan: [Call number: T15x54 P751/07-08] (1).
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568.
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The Marketing Whitebook 2009-2010 : The Marketers Essential Handbook Edited By Jehangir S. Pocha
by Pocha S. Jehangir. Material type: Book Publisher: New Delhi Businessworld 2009Barcode no: GR19533.Availability: Items available for loan: [Call number: T15x54 P751/09-10] (1).
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569.
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Brand imitation, counterfeiting and consumers By. D.Y. Chacharkar
by Chacharkar, D.Y. Material type: Book Publisher: New Delhi Centre for consumer studies, IIPA 2013Barcode no: GR19638.Availability: Items available for loan: [Call number: T34 C344] (1).
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570.
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Marketing management : global perspective Indian context by V . S Ramaswamy and S .N. Namakumari
by Ramaswamy, V.S. and Namakumari, S.N. Edition: 4thMaterial type: Book Publisher: Delhi Macmillan 2009Barcode no: GR19979.Availability: Items available for loan: [Call number: T34 R141m] (1).
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571.
|
How to win customers in the digital world : total action or fatal inaction by Martijn Hoogeweegen, Nancy Foy Cameron and Thomas Weesing
by Hoogeweegen, Martijn , Cameron, Nancy Foy and Weesing, Thomas. Material type: Book Publisher: New York Springer 2000Barcode no: GR19983.Availability: Items available for loan: [Call number: T34 H762] (1).
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572.
|
Impact of relationship marketing tactics on customer loyalty in mobile telephony
by Arora, Swaranjeet et al. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: 2018Barcode no: AR118111.Availability: Items available for loan: (1).
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573.
|
Role of marketing mix in buying behavior
by Ganesh, Anjali. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: 2018Barcode no: AR118223.Availability: Items available for loan: (1).
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574.
|
Relationship quality: an application of the constructs of RELQUAL in destination marketing organisations (DMOs) in Kerala
by Thomas, Tejil. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: 2018Barcode no: AR118852.Availability: Items available for loan: (1).
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575.
|
Consumer perception towards effectiveness of green communication strategies: an exploratory study
by Mehta, Pooja | Chahal, Harpreet Singh. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: 2018Barcode no: AR119492.Availability: Items available for loan: (1).
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576.
|
Saying no to jugaad: the making of big basket: India's biggest online grocery superstore by T.N. Hari and M.S. Subramanian
by Hari, T.N | Subramanian, M.S. Material type: Book Publisher: New Delhi Bloomsburry 2019Barcode no: 88261.Availability: Items available for loan: [Call number: T2 H224] (1).
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577.
|
Big billion startup: the untold FLIPKART story by Mihir Dalal
by Dalal, Mihir. Material type: Book Publisher: New Delhi Macmillan 2019Barcode no: 88260.Availability: Items available for loan: [Call number: T2 D15] (1).
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578.
|
Analysing Economic and Margin analysis in Saffron Marketing in Kashmir valley
by Qadri, Binish | Bhat, G. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Man and development Barcode no: AR122913.Availability: Items available for loan: (1).
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579.
|
Social enterprises, marketing, and sustainable public service provision
by Powell, Madeline, Osborne, Stephen P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: International Review of Administrative Sciences Barcode no: AR123323.Availability: Items available for loan: (1).
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580.
|
Social enterprises, marketing, and sustainable public service provision
by Powell, Madline and Osborne Stephen P. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: International Review of Administrative Sciences Barcode no: AR123324.Availability: Items available for loan: (1).
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