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61.
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Adolescents' assessments of advertisements for unhealthy food: an example of warning labels for soft drinks
by Effertz, Tobias | Teichert, Thorsten | Franke, Marie-Kristin. Material type:  Article Publisher: 2014Barcode no: AR107821.Availability: Items available for loan: (1).
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62.
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The uncommon sense of advertising - Understanding contemporary advertising appeals in print of top advertiser in India
by Swaminathan, Freda | Bansal, Ipshita. Material type: Article Publisher: 2015Barcode no: AR108015.Availability: Items available for loan: (1).
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63.
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Maternal attitude towards TV advertising in India
by Singh, Raghbir | Kaur, Pavleen. Material type: Article Publisher: 2014Barcode no: AR108028.Availability: Items available for loan: (1).
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64.
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Impact of culture on consumer attitude towards advertising: evidence from India
by Gautam, Vikas. Material type: Article Publisher: 2015Barcode no: AR108729.Availability: Items available for loan: (1).
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65.
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Causality relationship between advertising expenditure and sales: a study of Indian service sector Material type: Article Publisher: 2014Barcode no: AR109739.Availability: Items available for loan: (1).
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66.
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Female portrayals in advertising and its impact on marketing communication-pieces of evidence from India
by Shyama Kumari | Shivani, Shradha. Material type: Article Publisher: 2014Barcode no: AR110121.Availability: Items available for loan: (1).
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67.
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Understanding gender in Bengali print advertisement, 2000-2005
by Roy Chowdhury, Amrita Basu. Material type: Article Publisher: 2017Barcode no: AR113893.Availability: Items available for loan: (1).
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68.
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Study on the dimensions of cultural values in contemporary Indian advertising: a consumer perspective
by Swaminathan, Freda | Zameer, Asif. Material type: Article Publisher: 2017Barcode no: AR114695.Availability: Items available for loan: (1).
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69.
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An examination of service advertising effectiveness
by Naidu, Aditi | Attri, Rekha. Material type: Article Publisher: 2018Barcode no: AR117725.Availability: Items available for loan: (1).
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70.
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Can information campaigns spark local participation and improve outcomes?: a study of primary education in Uttar Pradesh by Abhijit Banerjee, et. al.
by Banerjee, Abhijit Banerjee. Material type:  Book Publisher: Washington, D.C. World Bank 2006Barcode no: WB11377.Availability: Items available for loan: (1).
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71.
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Images of power: how the image makers shape our leaders by Brendan Bruce
by Bruce, Brendan. Material type: Book Publisher: London Kogan Page 1992Barcode no: 66445.Availability: Items available for loan: [Call number: I51 B831] (1).
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72.
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Women and media: analysis alternatives and action edited by Kamla Bhasian and Bina Agarwal
by Bhasian, Kamla | Agarwal, Bina. Material type: Book Publisher: Delhi Kali for Women 1984Barcode no: 61120.Availability: Items available for loan: [Call number: B142x54 B469w] (1).
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73.
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Financial advertising and public relations by Peter Biddlecombe
by Biddlecombe,Peter. Material type: Book Publisher: London Business Books 1971Barcode no: 46495.Availability: Items available for loan: [Call number: T3471 B474] (1).
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74.
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Problems in marketing by Milton P. Brown and others
by brown, Milton P. Edition: 4th ed.Material type: Book Publisher: New York McGraw-Hill 1968Barcode no: 45951.Availability: Items available for loan: [Call number: T34 B814] (1).
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75.
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Advertisers vade-mecum: a guide to Indian edvertising Material type: Book Publisher: Medras Our India Directories & Pub. 1959Barcode no: 18220.Availability: Items available for loan: [Call number: T34055 x54 Ad96] (1).
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76.
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TV Advertising: a handbook of modern practice by Arthur Bellaire
by Ballaire, Arthur. Material type: Book Publisher: New York Harper 1959Barcode no: 19368.Availability: Items available for loan: [Call number: W948 B414] (1).
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77.
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Advertising: a tool for management by British Institute of Management
by British Institute of Management. Material type: Book Publisher: London British Institute of Management 1950Barcode no: 1349.Availability: Items available for loan: [Call number: T3471 B777] (1).
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78.
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Integrated managerial controls: a visual approach through integrated management information systems by R.O. Boyce
by Boyce, R.O. Material type: Book Publisher: London Longmans 1967Barcode no: 42444.Availability: Items available for loan: [Call number: T300 B692] (1).
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79.
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Teach yourself advertising and publicity by Peter Chandor
by Chandor, Peter. Material type: Book Publisher: London EUP 1958Barcode no: 17532.Availability: Items available for loan: [Call number: T3471 C361] (1).
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80.
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Modern institutional advertising by George A. Flanagan
by Flanagan, George A. Material type: Book Publisher: New York McGraw-Hill 1967Barcode no: 44036.Availability: Items available for loan: [Call number: T3471 F614] (1).
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