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1.
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Role of consumer behaviour in present marketing management scenario
by Barmola, Kailash Chandra | Srivastava, S.K. Material type:  Article Publisher: 2010Barcode no: AR94479.Availability: Items available for loan: (1).
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2.
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Environmentalism and green consumer behaviour: an empirical study on Indian students
by Ali, Adnan | Adil, Mohd. Material type: Article Publisher: 2014Barcode no: AR110085.Availability: Items available for loan: (1).
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3.
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An investigation into consumer search and evaluation behaviour: effect of brand name and price perceptions
by Sharma, Kavita | Garg, Shivani. Material type: Article Publisher: 2016Barcode no: AR111441.Availability: Items available for loan: (1).
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4.
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Consumer behaviour: study of consumer interest by S.S. Sharma
by Sharma, S.S. Material type:  Book Publisher: Jaipur Arihant 1995Barcode no: 69118.Availability: Items available for loan: [Call number: T15 Sh23] (1).
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5.
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Advertising and the mind of the consumer: what works, what doesn't, and why by Max Sutherland and Alice K. Sylvester
by Sutherland, Max | Sylvester, Alice K. Edition: 2nd ed.Material type: Book Publisher: Crows Nest Allen & Unwin 2004Barcode no: 79983.Availability: Items available for loan: [Call number: T3471 Su84/2004] (1).
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Advertising and consumer culture edited by Mathew P. McAllister and Sharon R. Mazzarella
by Mazzarella, Sharon R | McAllister, Mathew P. Material type: Book Publisher: Mahwah, N.J. Lawrence Erlbaum Associates 2000Barcode no: 80035.Availability: Items available for loan: [Call number: T3471 D394] (1).
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7.
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Consumer behaviour: dynamics of building brand equity by Soma Sen Gupta
by Gupta, Soma Sen. Material type: Book Publisher: Delhi New Century 2005Barcode no: 80455.Availability: Items available for loan: [Call number: T15 G959] (1).
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8.
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Consuming behaviour by John Desmond
by Desmond, John. Material type: Book Publisher: New York Palgrave 2003Barcode no: 80564.Availability: Items available for loan: [Call number: T15 D465] (1).
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9.
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Ethical marketing: perspectives and applications edited by K. Suresh
by Suresh, K. Material type: Book Publisher: Hyderabad IFCAI Univ. Press 2005Barcode no: 80667.Availability: Items available for loan: [Call number: T15 Su77] (1).
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Building customer loyalty: perspectives and applications edited by Shyam Sunder Kambhammettu
by Kambhammetty, Shyam Sunder. Material type: Book Publisher: Hyderabad Le Magnus Univ. Press 2005Barcode no: 80702.Availability: Items available for loan: [Call number: T15 K128] (1).
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Consumer behaviour and consumer protection in India edited by Meenu Agrawal
by Agrawal, Meenu. Material type: Book Publisher: Delhi New Century 2006Barcode no: 81350.Availability: Items available for loan: [Call number: T15x54 Ag15] (1).
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12.
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Consumer behaviour by Atul Kr. Sharma
by Sharma, Atul Kr. Material type: Book Publisher: Delhi Global Vision 2006Barcode no: 81426.Availability: Items available for loan: [Call number: T15 Sh23] (1).
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13.
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Consumer psychology by Seema Pasricha
by Pasricha, Seema. Material type: Book Publisher: Delhi Deep & Deep 2007Barcode no: 81581.Availability: Items available for loan: [Call number: T15 P265] (1).
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14.
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Consumer economics: a practical overview by Steven D. Soderlind
by Soderlind, Steven D. Material type: Book Publisher: Gurgaon Spring Books 2004Barcode no: 81622.Availability: Items available for loan: [Call number: T15 So161] (1).
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15.
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Consumer protection through mass awareness: new challenges and opportunities edited by R.K. Uppal and Rimpi Kaur
by Uppal, R.K | Kaur, Rimpi. Material type: Book Publisher: New Delhi Mahamaya 2007Barcode no: 81744.Availability: Items available for loan: [Call number: T34403x54 Up6] (1).
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16.
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Global consumer behavior edited by Chantal Ammi
by Ammi, Chantal. Material type: Book Publisher: London ISTE 2007Barcode no: 82431.Availability: Items available for loan: [Call number: T15 Am63] (1).
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17.
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Consumer behaviour by H.C. Purohit
by Purohit, H.C. Material type: Book Publisher: New Delhi Shree Pub. 2007Barcode no: 82422.Availability: Items available for loan: [Call number: T15 P975] (1).
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18.
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Changing lifestyle and consumer behaviour by T. Srinivasa Rao
by Rao, T. Srinivasa. Material type: Book Publisher: Delhi Deep & Deep 2006Barcode no: 82801.Availability: Items available for loan: [Call number: T15 R18] (1).
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Advertising and consumer behaviour by Himanshu Pant
by Pant, Himanshu. Material type: Book Publisher: Jaipur ABD 2007Barcode no: 82800.Availability: Items available for loan: [Call number: T3471 P195] (1).
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20.
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Consumer behaviour: challenges of new millennium markets by Vipin Mathur
by Mathur, Vipin. Material type: Book Publisher: New Delhi Cyber Tech 2008Barcode no: 83147.Availability: Items available for loan: [Call number: T15 M426] (1).
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