|
|
1.
|
Corporate branding: concepts and cases edited by K. Suresh
by Suresh K. Material type:  Book Publisher: Hyderabad ICFAI University Press 2005Barcode no: 80679.Availability: Items available for loan: [Call number: T34 Su78] (1).
|
|
|
2.
|
Customer loyalty: a guide for time travelers by Sionade Robinson and Lyn Etherington
by Robinson, Sionade | Etherington, Lyn. Material type: Book Publisher: Palgrave Macmillan New York 2006Barcode no: 82354.Availability: Items available for loan: [Call number: T48 R56] (1).
|
|
|
3.
|
Fashion brands: branding style from Armani to Zara by Mark Tungate
by Tungate, Mark. Material type: Book Publisher: London Kogan Page 2006Barcode no: 82430.Availability: Items available for loan: [Call number: T212 T834] (1).
|
|
|
4.
|
Profit brand: how to increase the profitabukuty, accountability and sustainability of brands by Nick Wreden
by Wreden, Nick. Material type: Book Publisher: London Kogan Page 2007Barcode no: 82434.Availability: Items available for loan: [Call number: T34 W925] (1).
|
|
|
5.
|
Retailization: brand survival in the age of retailer power by Lars Thomassen, Keith Lincoln and Anthony Aconis
by Thomassen, Lars | Aconis, Anthony | Lincoln, Keith. Material type: Book Publisher: London Kogan Page 2006Barcode no: 82436.Availability: Items available for loan: [Call number: T344 T364] (1).
|
|
|
6.
|
Strategic brand management: creating and sustaining brand equity long term by Jean-Noel Kapferer
by Kapferer, Jean-Noel. Edition: 2nd ed.Material type: Book Publisher: New Delhi Kogan Page 2000Barcode no: 82437.Availability: Items available for loan: [Call number: T34 K141] (1).
|
|
|
7.
|
Brand warriors: corporate leaders share their winning strategies edited by Fiona Gilmore
by Gilmore, Fiona. Material type: Book Publisher: London Profile Books 2004Barcode no: 82427.Availability: Items available for loan: [Call number: T34 G423] (1).
|
|
|
8.
|
9 Brand shaastras: nine successful brand strategies to BUILD winning brands By Jagdeep Kapoor
by Kapoor, Jagdeep. Material type: Book Publisher: New Delhi Sage 2004Barcode no: GR19427.Availability: Items available for loan: [Call number: T34 K141b] (1).
|
|
|
9.
|
24 Brand Mantras : Finding a Place in the Minds and Hearts of Consumers By Jagdeep Kapoor
by Kapoor Jagdeep. Material type: Book Publisher: New Delhi Sage Publication 2001Barcode no: GR19535.Availability: Items available for loan: [Call number: T15 K141] (1).
|
|
|
10.
|
A study of factors determining consumer purchase intentions towards store and national brands: a comparative analysis
by Nagar, Dhanashree | Ganjiwale, Kshama. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: 2018Barcode no: AR118101.Availability: Items available for loan: (1).
|
|
|
11.
|
Exploring motivational factors and brand equity as drivers of luxury consumer buying behavior: an empirical study
by Shahid, Shadma. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: 2019Barcode no: AR120400.Availability: Items available for loan: (1).
|
|
|
12.
|
Building consumer-based brand equity for fast fashion apparel brands in the Indian consumer market
by Sharma, Rajesh. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Management and Labour Studies Barcode no: AR124198.Availability: Items available for loan: (1).
|
|
|
13.
|
Structural equation modelling of properties that trigger purchaser’s confidence in acquisition of products and consumer’s brand choice in rural areas
by Madan, Akansha. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: International Journal of Rural Management Barcode no: AR126283.Availability: Items available for loan: (1).
|
|
|
14.
|
Relationship between online experience and customer engagement
by Amin, Faseeh and Nika,Fayaz Ahmad. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Management Journal from fore Abhigyan: Quest for Excellence Barcode no: AR127711.Availability: Items available for loan: (1).
|
|
|
15.
|
FDI policy in India: With special reference to the multi-brand retail FDI policy
by Chakraborty, Paromita. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Indian Journal of Public Administration Barcode no: AR128538.Availability: Items available for loan: (1).
|
|
|
16.
|
An analytical study of customer satisfaction in a public sector bank and private sector bank in Madhya Pradesh in the use of electronic banking services under the influence of brand perception
by Trivedi, Deepak. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Prestige International Journal of Management and Research Barcode no: AR129015.Availability: Items available for loan: (1).
|
|
|
17.
|
Discount coupons versus trust and satisfaction: Which is better for M-commerce?
by Mishra, Arindra Nath and Sengupta, Shayani. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Management and Labour Studies Barcode no: AR132084.Availability: Items available for loan: (1).
|
|
|
18.
|
Brand adoption by BoP tetailers
by Sinha, Piyush Kumar Rawal, Saurabh and Sinha,Aakriti. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: International Journal of Rural Management Barcode no: AR134078.Availability: Items available for loan: (1).
|
|
|
19.
|
The influence of social media corporate social responsibility communication on consumer brand identification and electronic word of mouth in the banking sector: The moderating role of user generated content
by Sharma, Rajesh. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Management and Labour Studies Barcode no: AR137477.Availability: Items available for loan: (1).
|
|
|
20.
|
Brand preference on the edge of customer engagement, mental accounting, attitude and customers’ biasness: An ism approach for financial products
by Pattnaik, Laxmikant Sahoo, Saroj Kumar and Sahoo, Sandhyarani. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Management and Labour Studies Barcode no: AR138349.Availability: Items available for loan: (1).
|
