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Management of sales promotion in Nepal: a perspective on construction - material market
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Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
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Benchmarking industry practices in sales HR in India
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Decentralising rural marketing management - Some experimental models
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Enacted buying awareness initiation scale (EBAIS): A stability index of success in selling
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The rural market in India: Great opportunities?
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Role of consumer behaviour in present marketing management scenario
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Place marketing as governance strategy: An assessment of obstacles in place marketing and their effects on attracting target groups
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Green: The new colour of marketing in India
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Fresh food retail chains and traditional fruit and vegetables retailers in India
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Holistic rural marketing
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Redefining rural marketing: Insights from touring theatre
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A study of advancement in sales forecasting models
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Integrated framework of antecedents and effects of market orientation: A qualitative review
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Impact of digital marketing practices on consumer behavior in Indian car market
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Production, employment, marketing and on farm processing: A case of selected horticultural crops in Karnataka
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Experience marketing: The "Chokhi dhani" way
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Impact of marketing mix elements on customer loyalty: a study of fast food industry
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Female portrayals in advertising and its impact on marketing communication-pieces of evidence from India
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Marketing products and services in a dynamic environment
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