|
|
21.
|
An investigation into impulse buying behavior among Indian urban adolescents
by Sharma, Rajesh. Material type:  Article Publisher: 2011Barcode no: AR91998.Availability: Items available for loan: (1).
|
|
|
22.
|
Consumerism in India: Inter-state variations in rural and urban sectors
by Gupta, Rajnarayan. Material type: Article Publisher: 2011Barcode no: AR93823.Availability: Items available for loan: (1).
|
|
|
23.
|
Patterns of consumer expenditure in India: Some revelations
by Krishnaswamy, R. Material type: Article Publisher: 2012Barcode no: AR98369.Availability: Items available for loan: (1).
|
|
|
24.
|
GM labelling in India: A step forward?
by Kuruganti, Kavitha. Material type: Article Publisher: 2012Barcode no: AR98400.Availability: Items available for loan: (1).
|
|
|
25.
|
Exploring the moderating effects of relationship customer satisfaction retention link: Evidence from Indian banking industry
by Baksi, Arup Kumar | Parida, Bivraj Bhusan. Material type: Article Publisher: 2013Barcode no: AR99848.Availability: Items available for loan: (1).
|
|
|
26.
|
State of the Indian Consumer
by Cheriyan, George. Material type: Article Publisher: 2013Barcode no: AR101578.Availability: Items available for loan: (1).
|
|
|
27.
|
Consumer attitudes towards business firm's marketing philosophy, consumerism and government regulations in India: A cross sectional analysis
by Jain, Sanjay K | Goel, Parul. Material type: Article Publisher: 2012Barcode no: AR102580.Availability: Items available for loan: (1).
|
|
|
28.
|
Customer behaviour towards organized apparel stores in India: An empirical study of tier I and tier II cities
by Kaur, Mandeep | Devgan, Deepak. Material type: Article Publisher: 2014Barcode no: AR104319.Availability: Items available for loan: (1).
|
|
|
29.
|
Determinants of young consumers' intention to use internet banking services in India
by Bashir, Irfan | Madhavaiah, C. Material type: Article Publisher: 2014Barcode no: AR106503.Availability: Items available for loan: (1).
|
|
|
30.
|
Impact of culture on consumer attitude towards advertising: evidence from India
by Gautam, Vikas. Material type: Article Publisher: 2015Barcode no: AR108729.Availability: Items available for loan: (1).
|
|
|
31.
|
The role of consumer knowledge dimension on country of origin effects: an enquiry of fast- consuming product in India
by Joji, Alex N | Abraham, Ajin Mathew. Material type: Article Publisher: 2015Barcode no: AR108860.Availability: Items available for loan: (1).
|
|
|
32.
|
Consumer awareness of CSR initiatives in north India
by Abha. Material type: Article Publisher: 2015Barcode no: AR110290.Availability: Items available for loan: (1).
|
|
|
33.
|
Empowering the rural consumers through rural marketing: a review of Indian rural markets
by Prakash, Gyan | Pathak, Pramod. Material type: Article Publisher: 2015Barcode no: AR110807.Availability: Items available for loan: (1).
|
|
|
34.
|
Managing consumer loyalty through acquisition, retention and experience efforts: an empirical study on service consumers in India
by Singh, Jagwinder | Saini, Shivani. Material type: Article Publisher: 2016Barcode no: AR112633.Availability: Items available for loan: (1).
|
|
|
35.
|
Study on the dimensions of cultural values in contemporary Indian advertising: a consumer perspective
by Swaminathan, Freda | Zameer, Asif. Material type: Article Publisher: 2017Barcode no: AR114695.Availability: Items available for loan: (1).
|
|
|
36.
|
Rise of Niche consumption markets in India
by Babu, S. Sudhakar. Material type: Article Publisher: 2013Barcode no: AR115969.Availability: Items available for loan: (1).
|
|
|
37.
|
Consumer behaviour in India: an econometric study by B.M. Mahajan
by Mahajan, B.M. Material type:  Book Publisher: Delhi Concept 1980Barcode no: 66288 | 56564.Availability: Items available for loan: [Call number: T15x54 M277] (2).
|
|
|
38.
|
Indian consumers: studies and cases for marketing decisions by Subhash C. Mehta
by Mehta, Subhash C. Material type: Book Publisher: Bombay Tata McGraw-Hill 1973Barcode no: 48365.Availability: Items available for loan: [Call number: T15x54 M474] (1).
|
|
|
39.
|
Studies on consumer behaviour by A. Ganguli...[et.al.]
by Ganguli, A. Material type: Book Publisher: Calcutta Statistical 1960Barcode no: 24681.Availability: Items available for loan: [Call number: T16x54 G155] (1).
|
|
|
40.
|
Consumer co-operation in India by S.C. Mehta
by Mehta, S.C. Material type: Book Publisher: Delhi Atma Ram 1964Barcode no: 36021.Availability: Items available for loan: [Call number: T16x54 M474] (1).
|
